The craft beer movement is already happening in China

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“Studies show that from 2010 to 2015, craft beer in China has grown in market share by about 23 percent,” Donnie Everts, vice president of international development for World of Beer tells FOXBusiness.com. (more…)

India. Tamil Nadu state beer distributor expects revenue to go up

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The revenue of the State-run Tamil Nadu State Marketing Corporation (Tasmac) is expected to touch Rs. 30,000 crore during the Assembly election season. Currently, it has a revenue of more than Rs. 27,000 crore.

Analysts who track the liquor market say that with the mercury rising, beer sales would shoot up this election season. It will increase three-fold they add. The last two years saw beer sales dip by 20 per cent across the State. The rise in liquor prices was cited as a reason. In March 2015, only 20.85 lakh cases were sold against 25.39 lakh cases in 2014. April 2015 witnessed sale of 20.85 lakh cases against 25.40 lakh cases in 2014. (more…)

Corona Beer China Taps W+K Shanghai as Brand Agency

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Corona’s China operation has tapped W+K Shanghai as brand agency. The news, announced by Anheuser-Busch InBev, comes after the global brewer tapped Wieden+Kennedy Amsterdam as its lead agency for the global Corona brand in the summer of last year. (more…)

India. Mallya may give UBL control to Heineken to settle with banks

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Troubled tycoon Vijay Mallya may offer his shares in United Breweries (UBL) to partner and Dutch beer giant Heineken to generate cash for a possible settlement with lenders of the defunct Kingfisher Airlines. If the lenders respond positively, the latest development offers Heineken a clear opportunity to gain controlling ownership of UBL, the largest domestic brewer and the last big Indian company which Mallya helms. (more…)