Philippines. The language of beer
If one were to distill objectively the brand essence of San Miguel beer, specifically the flagship Pale Pilsen, one might come up with such words and phrases as “pagsasamahan” (or its closest counterpart in the English language, “friendship”), and one might add “tunay,” to suggest that a real friendship as offered by San Miguel beer is one that will never let you down, one that you can rely on in both good and bad times. (more…)