Philippines. The language of beer

  • Reading time:10 min(s) read

If one were to distill objectively the brand essence of San Miguel beer, specifically the flagship Pale Pilsen, one might come up with such words and phrases as “pagsasamahan” (or its closest counterpart in the English language, “friendship”), and one might add “tunay,” to suggest that a real friendship as offered by San Miguel beer is one that will never let you down, one that you can rely on in both good and bad times. (more…)

India. Computer network to connect all liquor shops in Andhra Pradesh

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To bring transparency in the liquor trade and to curb the retail outlets from selling liquor over and above MRP (Maximum retail price), the Prohibition and Excise Department is mulling to integrate all the 4,000 odd liquor shops through a dedicated computer network. (more…)

India. Campaign against liquor shops in Tamil Nadu

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Makkal Athikaram, which has been spearheading protests demanding the closure of TASMAC-run liquor shops in the State, on Sunday urged the people to rise in unison to bring about an end to the liquor shops. (more…)

Japan. With SABMiller deal, Asahi helps rival out of a jam

  • Reading time:3 min(s) read

Japan’s Asahi Group Holdings said Wednesday it has agreed to acquire some operations from U.K.-based brewer SABMiller in a deal that could smooth the way for a much larger transaction between SABMiller and Belgium-based Anheuser-Busch InBev. (more…)

Elephant beer going down well in India

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Carlsberg’s old sudsy stalwart, Elephant Beer, has become a trumpeting success in India.

In 2015, sales increased by 42 percent and the Danish brewery giant is aiming to become second on the Indian market within the next three years. (more…)