India. United Breweries Uses IT to Strengthen Market Leadership
United Breweries faced a challenge: Tracking and monitoring company assets deployed to supply draught beer to the bars. RFID technology puts all problems to rest.
With 100 years of brewing heritage, United Breweries Limited (UBL) has been a market leader in the beer business in India with over 50% market share. It has a portfolio of winning brands, with its flagship, Kingfisher, being synonymous with beer in the country. (more…)