Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
drinktec and China Brew & China Beverage sign a cooperation agreement
drinktec takes place every four years in Munich, Germany. The organiser is Messe Munchen GmbH, and the conceptual sponsor is the Food and Packaging Machinery Manufacturers Association (Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen) affiliated in the VDMA (Germany?s engineering federation) of Frankfurt. China Brew & China Beverage takes place every two years in Beijing, China. The organiser is the China National Building Material & Light Industrial Machinery Group Corporation (CNBLM).
The cooperation was sealed with the signing of a corresponding declaration on Thursday, 17 September in Munich at drinktec 2009, which continues until 19 September. Signing on behalf of Messe Munchen were the company?s managing directors Norbert Bargmann and Dr Reinhard Pfeiffer, and on behalf of CNBLM, its president, Guo Chaomin. China Brew & China Beverage (CBB) now has an exclusive partner on the European market, while drinktec can count on the exclusive support of CBB in Asia, in particular in China.
For both sides the cooperation opens up great opportunities, in particular in view of the ongoing growth in the Asian market. CBB wishes to position itself even more strongly there with the help of drinktec and further expand its position in Asia. For drinktec, which is recognised around the world as the no. 1 event for the sector, the main aim is to open up further exhibitor and visitor potential in Asia.
China Brew & China Beverage started out in 1995; it takes place every two years in Beijing. Since its premiere it has grown into the largest industry event in China. At the last event in 2008 491 exhibitors from 21 countries presented their products and services on a total of 45,000 square metres (gross) of exhibition space. Further information: www.chinabrew-beverage.com
drinktec is the no. 1 event worldwide in the industry; it takes place every four years in Munich. It is recognised around the globe as the world?s leading trade fair for beverage and liquid food technology. Its story of success dates back to 1951. At drinktec 2009, which takes place from 14 to 19 September, more than 1,400 exhibitors from 70 countries will be taking part, on around 131,000 square metres (gross) of exhibition space. Further information: www.drinktec.com
This press release is also available on the internet, at: http://www.drinktec.com/link/en/22314303#22314303
Photos of drinktec can be downloaded from: http://media.messe-muenchen.de/drinktec/Standard_e/SelectCatalog_Presse.jsp
Further information about Messe Munchen International (MMI): http://www.messe-muenchen.de/
Tel. (+49 89) 949 - 20862
Fax (+49 89) 949 - 20869
e-mail: [email protected]
China Brew & China Beverage
Tel. (+86 10) 660 - 85371
Fax (+86 10) 660 - 18904
e-mail: [email protected]