Beer Business #4-2018. Kazakhstan beer market analysis

Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands ...
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Beer Business (Pivnoe Delo) #3-2018

Beer market of Russia 2018 General market picture Foreign trade setting records Import Export Demography as challenge to branding Aged consumer Declining of youth brands Nostalgia on trend DIOT feels at home 5.0 Original is the new face of import Positions of Market Leaders Carlsberg Group AB InBev Efes Efes AB InBev Heineken Ukrainian beer market 2018 Better than yesterday Performance by value Positions of Ukrainian brewers ...
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Beer Business #2-2018. Leaders’ Plays and Regionals’ Shares

The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence ...
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Beer Business #1-2018. Russian beer producers (catalogue/database)

“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries. The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries ...
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Beer Business (Pivnoe Delo) #4-2017

Global hop market A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is ...
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