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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Market of import malt in Russia

We propose a report on the major purchasers of import malt, as well as their suppliers, prices etc. At the least cost you will be versed in the situation on the market, find new clients and range them according to their significance.

Interesting facts on the market of import malt in Russia.
  • The major importer of malt in Russia is Viking Malt with a 32% share (or 43% including Raisio Malt).
  • There are 36 importers of malt to Russia.
  • The total import of malt over January-August 2011 amounted to $32 mln by value or 55.2 thousands tonnes.
The latest report on Russia for January-August 2011 contains 930 entries and summary tables in MS Excel file.  As a sample of your order we can send random detailed information. To get it contact us and specify in your letter the group of goods you are interested in.

To get this report we propose you to buy it ($400).

2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Journal.Beer.

NOTE: if you need more information on a period before 2011, please contact us.

NOTE: Reports on goods markets of Ukraine are made up by order. Write to us specifying the group of goods you are interested in and we will submit the description, cost and time limits of the report provision.

Today our clients are producers of Germany, Austria, Czech Republic and Switzerland as well as some major marketing and consulting agencies. We have been engaged in analyzing goods markets and sales organization since 2000.

Questions? Please contact us [email protected]

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