Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Miass Machine-Building Plant
Miass Machine-Building Plant was known as a defense industry enterprise before 90th. But the development of mini brewery market gave a start for applying high-end technologies and high-precision equipment in producing reliable breweries of high quality. Recently the company has celebrated 20-year anniversary of successful work on the Russian brewery equipment market.
Mr. Sergey Bobin, the specialist having 20-year experience of working at breweries and Chief of MMZ brewery design department, tells about the company.
Rep.: What results have you got by the 20-year anniversary?
These years were successful and fruitful for our company. Brewery production has become one of our favourite activity fields and one of the most prospective ones. For the recent years Miass Machine-Building Plant has become one of leading companies producing brewing equipment having a Russian market share of about 30% and made a great contribution to the Russian market of
beer- and nonalcoholic beverages. Such results would be impossible if we did not get a reputation of a reliable partner in brewery business.
Rep.: You say about the 30% market share, but what is meant here?
It means that we are leaders in number of breweries having been put into operation in Russia. All in all it is more than 170 breweries from Kaliningrad to Sakhalin regions, in CIS and some other countries. Nobody in Russia such number of partners.
Rep.: How did you manage to become the number one?
Our basic principle can be expressed like «individual approach and traditional quality». What we offer to our clients is not only modern equipment but a ready turn-key enterprise. Our customer gets everything — from a brewhouse design project to the brewing technology for the given equipment. So if you want to start or update your brewery business — just dial our number. Our high-qualified specialists are always glad to share the experience and give you any assistance regarding both technical and managment areas. Moreover, we give technical, marketing and sales support during the whole period of equipment operation, organize the staff training. I’m very pleased that after years of cooperation the business relations with many of our customers became a true friendship.
Rep.: What is the difference of your equipment from its imported analogues?
Speaking of the European manufacturers — it will be more attractive price. When a customer buys some Czech or German equipment, he overpays for a wellknown brand or a talked-up trade name. When designing our breweries, we have taken a classical German brewery as a basis which means that our equipment brewery technology corresponds to the classical brewery traditions. We use only high-quality materials made by well-known companies at our brewery production. It is not acceptable for us to save on quality of metal or spare parts for reducing the brewery final cost price as some Chinese manufacturers do. Only reliable equipment can ensure the long-term success of your business.
Rep.: What would you say to those who are only thinking about buying brewing equipment?
Remember that when buying a brewery you got not only a successful turn-key enterprise of high profitability but also an exciting business. Somebody may fulfill his long-standing dream about his own brewery; somebody may discover a new wonderful world for himself and his clients. And, of course, opening your own brewery, you can make a contribution in the revival of abeer drinking culture!