Corona Beer China Taps W+K Shanghai as Brand Agency

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Corona’s China operation has tapped W+K Shanghai as brand agency. The news, announced by Anheuser-Busch InBev, comes after the global brewer tapped Wieden+Kennedy Amsterdam as its lead agency for the global Corona brand in the summer of last year. (more…)

Budweiser Is Having a Ball in Russia

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Budweiser is enjoying an unlikely source of growth in Russia’s declining beer market, even as the all-American brand continues to struggle at home. (more…)

China. CR Beer profit bubbles despite flat market

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China Resources Beer, which bought out SABMiller’s joint venture stake in the company earlier this month to smooth the way for AB InBev’s takeover of the London-listed brewer, today announced a nearly 14 per cent rise in profits on its beer operations last year, despite a soft Chinese beer market. (more…)

China. Anheuser-Busch InBev Divesting Its Stake in World’s Largest Beer Brewer

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The sale is part of the company’s attempt to ease regulatory approval for its merger with SABMiller, but did management let it go too cheap?

Anheuser-Busch InBev recenty announced the $1.6 billion sale of SABMiller’s stake in Chinese brewery CR Snow. The deal is part of AB InBev’s ongoing efforts to “proactively address regulatory considerations” in its bid to secure approval for its mega-merger. However, there was likely a deep sense of disappointment that the company couldn’t keep its ties to the Chinese brand. (more…)

China’s taste for craft offers fizz for global brewers

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Small-scale brewers from Brooklyn to Beijing are tapping growing demand from cosmopolitan Chinese consumers for high-end beers, a trend which could also help global brewing giants finally unlock frothier profits in the world’s largest beer market. (more…)