Erdinger Alkoholfrei Beer a sports drink for athletes
A BAVARIAN brewmeister is touting its no-alcohol beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits (more…)
UK: Anheuser-Busch InBev UK launches Stella Artois 4% TV ad
Anheuser-Busch InBev UK’s new ad for Stella Artois 4% begins its run this month (more…)
Budweiser Budvar welcomes today’s standpoint of the Advocate General at the Court of Justice of the European Community
?esk? Bud?jovice, 3rd February 2011 – Today, the Advocate General at the Court of Justice of the European Community Verica Trstenjak has made public the standpoint in the case C-482/09 (preliminary ruling from the Court of Appeal, UK – interpretation of “acquiesced” in the community law and applicability of EU law during the national proceedings in Great Britain). (more…)
Budweiser v Budweiser: Czech brewer takes another round
The latest round in the long running trademark dispute between Budejovicky Budvar and AB-InBev over the Budweiser name has gone the way of the Czech brewer. (more…)
Molson Coors buys cask beer Doom Bar
Molson Coors UK, which makes Carling and Grolsch lagers, has bought Sharp’s Brewery, the owner of cask beer Doom Bar, for ?20m. (more…)
Comment – Anheuser-Busch InBev’s Stellar Hopes for Stella Cidre
There are sound reasons behind Anheuser-Busch InBev’s foray into the cider market with Stella Cidre, but the brand needs to be clear about what it’s trying to do if it’s going to survive as a latecomer to a very competitive sector. (more…)
Drinks Americas’ Rheingold Beer Expansion Continues to Michigan
Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer is now being sold in Michigan through a network of 26 leading beer distributors in the state. (more…)
UK. Miller Brands extend availability of Kozel following successful launch
Starting in the beginning of February, Miller Brands’ new 4% Czech lager, Kozel, will be available exclusively to the on-trade following sole distribution with leading restaurant and pub company Mitchells & Butlers. (more…)
The public image: Heineken
Humour and socialising feature heavily in Heineken ad campaigns, as they do in much beer marketing. The latest campaign from the Dutch beer company continues on the humour theme but adds in a satisfying cantankerous edge. By claiming that Heineken has been “social networking since 1873”, it dismisses, or implausibly claims for itself, one of the big business fads of the past few years. (more…)
US. Walgreens Uncorks Store Brand Beer
U.S. drug store chain Walgreen Co. is expanding its alcohol sales with its own beer called Big Flats 1901, the company said. (more…)