Budvar praises ruling in Anheuser-Busch case

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State-owned Czech brewery Budejovicky Budvar, which has been fighting a long legal battle with U.S. beer giant Anheuser-Busch over the Budweiser brand, said Thursday it has won the latest round in Bulgaria. (more…)

US. What Is Wrong With Miller Lite?

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MillerCoors CEO Blames Bad Weather, Weak Economy for Sales Drop While Analysts Point to ‘Strategy,’ ‘Marketing Front’ (more…)

A breakthrough decision of the Milan Court of Appeal is opening the door for the Budweiser Budvar brand back on the Italian market

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The Italian Court of Appeal in Milan supported the Italian importers of the Budweiser Budvar brand in its ruling. The dispute originated in 2001 by the legal action brought by Anheuser-Busch Inbev (hereinafter referred to as ABI) and its Italian representative Birro Peroni Industriale S.P.A. against Budweiser Budvar for alleged unfair competition and breach of rights to their trademarks of “Budweiser“, “Bud“ and similar by importing beer of the “Budweiser Budvar” brand to Italy and selling it there. (more…)

MGD 64 Lemonade Dies An Early Death

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Earlier this year, the MillerCoors marketing machine decided that people really wanted a lemonade version of its successful MGD 64 low-calorie beer. Alas, there must have been a mistake in the algorithm and after only a few months on shelves, the beverage is no more. (more…)

“Slavutich” returns the Guinness beer to Ukraine

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“Slavutich”, Carlsberg Group, one of the largest manufacturers of beer and drinks in Ukraine, and Diageo, a leading manufacturer of premium beverages in the world, signed an agreement about distributing the cult Irish beer brands — Guinness, Kilkenny and Harp in Ukraine and Moldova. (more…)

UK. Brewers launch new female-friendly beers

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Two of the world’s biggest brewers, Molson Coors and Carlsberg, are to launch new ‘female friendly’ beers into the UK to stem the decline in beer sales by targeting females. (more…)