State-owned Czech brewery Budejovicky Budvar, which has been fighting a long legal battle with U.S. beer giant Anheuser-Busch over the Budweiser brand, said Thursday it has won the latest round in Bulgaria. (more…)
Budweiser is getting a new look as its parent company tries to revive weak sales in the U.S. (more…)
MillerCoors CEO Blames Bad Weather, Weak Economy for Sales Drop While Analysts Point to ‘Strategy,’ ‘Marketing Front’ (more…)
The Italian Court of Appeal in Milan supported the Italian importers of the Budweiser Budvar brand in its ruling. The dispute originated in 2001 by the legal action brought by Anheuser-Busch Inbev (hereinafter referred to as ABI) and its Italian representative Birro Peroni Industriale S.P.A. against Budweiser Budvar for alleged unfair competition and breach of rights to their trademarks of “Budweiser“, “Bud“ and similar by importing beer of the “Budweiser Budvar” brand to Italy and selling it there. (more…)
Earlier this year, the MillerCoors marketing machine decided that people really wanted a lemonade version of its successful MGD 64 low-calorie beer. Alas, there must have been a mistake in the algorithm and after only a few months on shelves, the beverage is no more. (more…)
“Slavutich”, Carlsberg Group, one of the largest manufacturers of beer and drinks in Ukraine, and Diageo, a leading manufacturer of premium beverages in the world, signed an agreement about distributing the cult Irish beer brands — Guinness, Kilkenny and Harp in Ukraine and Moldova. (more…)
Starting August 2011, beer brewer Grolsch will join forces with advertising agency Alfred. (more…)
Carlsberg UK is to market and distribute Czech lager Staropramen in the UK on behalf of owners StarBev from 14 August. (more…)
Molson Coors has unveiled details of its ?7.3m rebrand of Carling that will include the launch of a premium version of the brand. (more…)
Two of the world’s biggest brewers, Molson Coors and Carlsberg, are to launch new ‘female friendly’ beers into the UK to stem the decline in beer sales by targeting females. (more…)
