UK: Heineken to launch Foster’s Gold lager

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Heineken UK is launching a bottled, premium version of its Foster’s lager in the off-trade to go head-to-head with brands such as Budweiser and Stella Artois. (more…)

India. Carlsberg launches super premium strong beer

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The world’s fourth largest brewer Carlsberg is positioning strong beer in the premium segment, a market so far restricted to mild beer. The Danish company will brew Carlsberg Elephant, a super premium beer to bet on strong beer which accounts for the lion’s share of the market. (more…)

Cold gold. SABMiller story

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SABMiller has been cheered as a darling of international sin stocks. Stephen Cranston traces how Graham Mackay turned a local brewery into a R400bn global empire (more…)

Carlsberg changes recipe of its lead brand

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Carlsberg recently announced that is has changed the recipe of its lead brand. As part of its rich heritage in scientific discovery and the continuous aim to improve the quality of its beer, a new strain of barley, Null-LOX barley, has been developed and is being rolled out across Carlsberg’s markets. (more…)