Tuborg Strong, Elephant bring fizz to Carlsberg’s India sales

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Strong beer is helping Carlsberg ride out of sluggish beer sales in India. At a time when the overall Indian beer market is growing at about 5% a year, robust sales of brands like Tuborg and Elephant have helped the Danish brewer double its local business every two years. (more…)

India. Tamil Nadu bars in all Tasmac outlets closed

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In a tug of over renewal of bar licence, the arm twisting resorted to by Coimbatore District Bar Owners Association with the Tamil Nadu State Marketing Corporation (Tasmac) officials resulted in the authorities closing and sealing all the 196 bars in Coimbatore district since February 4. (more…)

Publicis agency wins Heineken India account

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Publicis has won the Heineken India business after a three-way agency pitch. The account was earlier with Wieden + Kennedy.

Publicis will handle the account of their Bangalore office. The brand will retain its ‘One World. One Heineken’ ideology. (more…)

India. United Breweries: the beer drought ends

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UB’s Ebitda rose by 50.8%, even after accounting for increases in expenses on salaries, promotions and other expenses.

Beer guzzlers went on a binge in the December quarter. What prompted this is not really known, but the industry is not complaining. Sure, there was a low base effect, but not enough to explain the 13% increase from a year ago in the beer industry’s growth. (more…)