India. Liquor supplies hit ahead of New Year

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he New Year spirit is in danger of being dampened in the city with liquor supplies drying up due to introduction of online monitoring of liquor trade at wrong time. (more…)

Which Indian States Drink and Smoke the Most?

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India’s third-largest state is banning the sale of home-made alcohol from April 1 and limiting sales of beer, wine and liquor to state-run stores.

“It will be strongly implemented,” Nitish Kumar, the chief minister of Bihar, said Sunday. He said his move to bar “local and masala liquor” was a first step to banning all alcohol in the state. (more…)

India. United Breweries Uses IT to Strengthen Market Leadership

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United Breweries faced a challenge: Tracking and monitoring company assets deployed to supply draught beer to the bars. RFID technology puts all problems to rest.

With 100 years of brewing heritage, United Breweries Limited (UBL) has been a market leader in the beer business in India with over 50% market share. It has a portfolio of winning brands, with its flagship, Kingfisher, being synonymous with beer in the country. (more…)

India. Beer Hug

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Aritro Mukherjee, an IT consultant at Salt Lake’s Sector V, is out with friends for a quick weekend afternoon drink. Their poison? Beer. Saathi Agarwal, a partner at a beauty products startup, is also sipping beer at a cosy lounge on a pleasant November afternoon. Beer? In November? The truth is, many Kolkatans have got rid of their seasonal hangover when it comes to beer, and the November nip hasn’t caused any dip in sales. (more…)

India. Move over pitchers, beer now in growler

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It’s a hand-crafted beer with a distinct citrus after-taste quite unlike anything available in the country and comes in a unique Growler, a 1.5 litre pail-like container, apart from the conventional 330 ml bottle. Welcome to the world of Bira 91 that’s taken the country by storm within nine months of its launch. (more…)

India. Local beer consumption declines in Delhi

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Consumption of locally brewed beer and spirits has registered a decline in Delhi, whereas intake of Indian-made foreign liquor has slightly increased here during 2014-15, an official report revealed on December 9. (more…)