Analysis of the beer market in the regions of Russia in 2015 – rise of small and regional breweries

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The tendency of ousting the major brewing brands from the market has been obvious for a long time. While the international corporations were closing their factories, the regional enterprises were increasing their facilities and a lot of minibreweries appeared on the market. But each region has its own peculiarities of beer “alternative”. The love for the draught beer and the interest in craft or regional brands are manifested in various degrees in different parts of Russia. To better understand the tendencies in the beer market it is necessary to analyze it in every region. (more…)

Russia. “Soon we’ll have nothing to trade”

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Starting from 1 January, the wholesalers and the retailers from 1 July are obliged to connect to the electronic system USAIS, created to control the turnover of alcohol in Russia. According to RBC, the new rules have already caused interruption in alcohol supplies. (more…)

The beer market of Russia: from transnational to national. “Journal.Beer 3-2015”

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The beer market of Russia - from transnational to national

Russian beer market is becoming ever more difficult to operate on for the major international companies. On the one hand, they turned out to be the most dependent on the forex fluctuations, that is, ruble devaluation has sharply decreased their revenues. On the other hand, the mass beer brands that used to secure steady sales are currently difficult to fit into the narrowing market space, while brands by independent companies are gaining popularity. Falling volumes of production and revenues force companies to close breweries optimizing capacity utilization, to raise prices and consequently, lose consumers, and to focus on premium and international beer segments where their positions are still strong. While in 2014 these processes led to market premialization, by the end of the year the sales growth of inexpensive beer by independent producers started exerting such a strong influence on the market, that its polarization resumed again. (more…)

Norway sheds light on ‘dark’ – ad-free – beer marketing

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Anders Roed is in a difficult position for a marketing manager: He is not allowed to advertise on television, in newspapers or on the Internet. Yet the head of marketing at Ringnes in Norway has seen a succession of foreign visitors recently keen to gain insights from him. (more…)

Russia. New Beer Law Draws Cautious Support, With Notes of Pessimism

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Viktor, a 56-year-old security guard from Usinsk, in Russia’s Arctic north, said he was not particularly persuaded by a new law declaring beer an alcoholic beverage rather than a food product, and in that way restricting its sale at train stations and the ubiquitous sidewalk kiosks that are still a mainstay of retail business throughout the country. (more…)

Carlsberg To Boost Russian Operations As Profit Surges

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Brewer Carlsberg A/S said Monday, as it reported a sharp rise in fourth-quarter net profit, that it will spend a up to DKK6.5 billion ($1.16 billion) to gain full control of brewer Baltika Brewery in a bid to swing its ailing Russian business back to growth. (more…)