Myanmar Beer commands about two thirds of the country’s beer market by volume. And the firm has not sat complacently on its market dominance — like other state-backed firms. MBL has moved swiftly to overhaul both its image and products. (more…)
Myanmar Brewery has upped its game, as international competitors Heineken and Carlsberg launch their beers into the market.
Myanmar’s largest brewery has an 80 percent market share – 65pc or 70pc, if smuggled and imported brands are added into the mix – said Hiroshi Fujikawa, the company’s new CEO. (more…)
Aritro Mukherjee, an IT consultant at Salt Lake’s Sector V, is out with friends for a quick weekend afternoon drink. Their poison? Beer. Saathi Agarwal, a partner at a beauty products startup, is also sipping beer at a cosy lounge on a pleasant November afternoon. Beer? In November? The truth is, many Kolkatans have got rid of their seasonal hangover when it comes to beer, and the November nip hasn’t caused any dip in sales. (more…)
Russian beer market is becoming ever more difficult to operate on for the major international companies. On the one hand, they turned out to be the most dependent on the forex fluctuations, that is, ruble devaluation has sharply decreased their revenues. On the other hand, the mass beer brands that used to secure steady sales are currently difficult to fit into the narrowing market space, while brands by independent companies are gaining popularity. Falling volumes of production and revenues force companies to close breweries optimizing capacity utilization, to raise prices and consequently, lose consumers, and to focus on premium and international beer segments where their positions are still strong. While in 2014 these processes led to market premialization, by the end of the year the sales growth of inexpensive beer by independent producers started exerting such a strong influence on the market, that its polarization resumed again. (more…)
In 2012 the palette of Ukrainian beer market became much more colorful and interesting. New products «piloted» in Russian beer market were rapidly gaining their market weight at the expense of the old brands. Among the brands launched in 2012 licensed brands, or brands alluding to foreign origin prevailed. Due to them there was a considerable widening of the product range in the upper mainstream and premium segments. By October 2012 the market share of the new brands in the largest Ukrainian cities exceeded 4%, which is not bad at all for a term of one year. Self-Seller American King Some More "Czech Beer" Trying English Junior in the "Che" family Self-Seller Launching of «Zhiguli Barnoye» was supported by one of the quietest marketing activities, but at the same time it was one the most successful in Ukrainian market. The rapid gaining of the brand weight had no correlation either to the distribution level or to the zero brand awareness or to the comparatively high price of this beer. The consumer, on spotting a bottle of «Zhiguli Barnoye», which by the way was not at the foreground, preferred it to famous brands. Maybe Ukrainian consumers knew this brand already? Practically, no.…
Water supply to Carlsberg brewery in Aurangabad has been cut, thanks to Maharashtra government’s directive to stop supply of water to breweries and distilleries in Marathwada region, following the extraordinary drought situation prevailing in the area. (more…)
Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. (more…)
Carlsberg holds more potential for investors than its rivals brewers this year as its Russian performance continues to improve, according to an analyst. (more…)
Anders Roed is in a difficult position for a marketing manager: He is not allowed to advertise on television, in newspapers or on the Internet. Yet the head of marketing at Ringnes in Norway has seen a succession of foreign visitors recently keen to gain insights from him. (more…)
Since the middle of January 2013 in Ukrainian stores a new beer will appear — Baltika Razlivnoe (Draught). This is a bar beer taste that will be represented in an original glass bottle of 0,44 l in points of sale all over the country. The first pouring of Baltika Razlivnoe was done in late December 2012 at the Kyiv brewery of Carlsberg Ukraine. (more…)
