Ukraine. The Beer Market Analysis
Consumption polarization is the main trend of the market – the economy and premium segments grow due to the sales of mass beer sorts. Carlsberg Group and SABMiller seized the opportunity given by this trend and increased their market share yet the mainstream leaders companies AB InBev and “Obolon” saw some market share decline. The retail beer price becomes still more important as brewing companies got involved into price competition. They keep the prices for economy brands down, propose bonus packages and inexpensive license brands. But in spite of the actions of international companies, the market shares of small producers and import continue to grow. (more…)