Ukraine. “Lvivske” beer will be sold in the new PET-bottle

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“Lvivske” beer prepared a nice gift for its fans. From now onward the favorite drink is available in the convenient new PET-bottle of 1.5 l. The buyers who purchase “Lvivske 1715” and “Lvivske Svitle (Light)” in the new packaging during the promotional period save 20% of its cost. (more…)

Carlsberg appoints new head of Group Supply Chain

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Carlsberg on Thursday announced that, as of June 1 2011, Peter Ernsting will be joining the company as Senior Vice President, Group Supply Chain, and be a member of Carlsberg’s Executive Committee. Peter Ernsting takes over from Kasper Madsen who has decided to pursue his career outside the company. (more…)

Cheers to the Asian beer market

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It was probably a change of mind when Carlsberg dropped its “Probably the best beer in the world” slogan for “‘That calls for a Carlsberg”. (more…)

Beer Business (Pivnoe Delo) #1-2011

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Russia: results of 2010, forecast for 2011 Beer production and market in figures Beer production and sales in regions Positions of companies Forecast for 2011 Beer market: interactive review Too much regulation Companies’ activity Estimation procedure Beer tasting in different situations Introduction Part 1. Buyer behavior Part 2. Beer tasting General conclusions

UK. Carlsberg extends credit scheme for pubs

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Under the scheme, licensees earn credits whenever buying products or promotional material from the brewer, which can then be redeemed against a range of 3,000 gift items, such as plasma screen TVs. (more…)

Ukraine. “Lvivske Zhyve” (Live) is now poured into PET bottles

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“Lvivske Zhyve” (Live) which appeared on the market last July is available in PET bottles of 1 liter since March 2011. “Lvivske Zhyve” (Live) in the new packaging is sold all over Ukraine. The retail average price of 1 liter PET bottle makes up 7.62 UAH according to the price analysis in March. (more…)