Elephant beer going down well in India

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Carlsberg’s old sudsy stalwart, Elephant Beer, has become a trumpeting success in India.

In 2015, sales increased by 42 percent and the Danish brewery giant is aiming to become second on the Indian market within the next three years. (more…)

Russia. Beer roams the regions

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Small breweries are taking away the share of transnational companies, writes the Russian business newspaper Kommersant. (more…)

These 5 beer makers own more than half of the world’s beer

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In 2004, 10 brewers controlled 51% of the global beer market by volume. Ten years later, five beer makers — Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg, and China Resources Enterprise — controlled about the same amount. (more…)

Russia. Baltika lost market share

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As it was expected, according to the company estimates, in 2015 the Russian beer market declined by about 10% and approximately by 9% in Q4 2015. The volume market share of Baltika in 2015 amounted to 34.7%, while the value market share made up 35.6%*. (more…)

Tuborg Strong, Elephant bring fizz to Carlsberg’s India sales

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Strong beer is helping Carlsberg ride out of sluggish beer sales in India. At a time when the overall Indian beer market is growing at about 5% a year, robust sales of brands like Tuborg and Elephant have helped the Danish brewer double its local business every two years. (more…)