Beer market of Ukraine 2015
Ukrainian beer market has been declining since 2008, however 2015 made an abysmal record, that is, a 20% slump in sales and production. Half of this decline results from the actual production stoppage at Efes Ukraine. Even after reallocation of the company’s volumes other brewers were not able to compensate for the outlets loss and consumption decrease caused by the military conflict and economy shocks. The price structure of the market also saw changes as it drifts to the economy segment. The year of 2016 does not give much ground for optimism due to the twofold increase of excise. (more…)