China. New 500 ml volume Snow Beer instead of 580 ml

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On 27 May, it became known that the usual «big green stick» bottle of Snow Beer of 580 ml was substituted by a new pack of 500 ml. A row of supermarkets practically do not propose beer in the old pack any more as it was replaced by half-liter bottle which has already become standard. (more…)

The 10 best-selling beer brands in the world

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The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative. (more…)

Carlsberg’s Q1 sales hit by China decline, currency headwind

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Danish brewer Carlsberg A/S on Wednesday said sales fell more than expected in the first quarter due to decline in the Chinese market and foreign exchange fluctuation.

Sales fell 3 percent to 13.01 billion Danish crowns ($1.99 billion), missing the 13.18 billion crowns average of 14 analyst estimates compiled by Thomson Reuters. The negative impact from foreign exchange amounted to 5 percentage points, the brewer said. (more…)

Chinese consumers demand premium beer products

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The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for new strategies to stimulate their growth in the next three to five years. (more…)

Four Chinese Beer Brands Among World’s Top 10 Best Sellers

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Four Chinese beer brands are among the world’s top 10 best-selling beers, according to market research firm Euromonitor International.

The business intelligence company’s 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world’s top 10 best sellers based on market share. This likely accounts to China’s large population, which is anticipated to generate a steady beer demand. (more…)

The domestic market has been divided among five major brewers of China

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The Chinese beer market is controlled by five major producers: Snow Beer, Tsingtao, Anheuser-Busch InBev, Yanjing and Carlsberg. Due to the short shelf-life of beer, high transport costs and regional characteristics the brewing companies seek first to consolidate its position in the market of a particular province, to increase the profit at the local level, and then to expand the production. (more…)

The craft beer movement is already happening in China

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“Studies show that from 2010 to 2015, craft beer in China has grown in market share by about 23 percent,” Donnie Everts, vice president of international development for World of Beer tells FOXBusiness.com. (more…)