The domestic market has been divided among five major brewers of China

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The Chinese beer market is controlled by five major producers: Snow Beer, Tsingtao, Anheuser-Busch InBev, Yanjing and Carlsberg. Due to the short shelf-life of beer, high transport costs and regional characteristics the brewing companies seek first to consolidate its position in the market of a particular province, to increase the profit at the local level, and then to expand the production. (more…)

China. Carlsberg builds a new brewery in Sichuan Province

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Yesterday, a groundbreaking ceremony for the construction of a new brewery Chongqing Brewery Yibin Co., Ltd was held in Gao Jie Industrial Park of Yibin.

Chongqing Brewery Yibin Co., Ltd. is a subsidiary of Chongqing Brewery Co., Ltd. in the southern part of Sichuan Province. Meanwhile Chongqing Brewery Co., Ltd. is the world’s fourth largest brewer of Danish Carlsberg Group members. (more…)