Russia. The Communists decided to remove the red star from the Heineken logo

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Vadim Solovyev, the state Duma Deputy and chief lawyer of the CPRF, proposed to prohibit to use a five-pointed red star by foreign companies for their trademarks and logos. The corresponding appeal to the Prime Minister of Russia Dmitry Medvedev will be sent in the near future, the MP said to the «». (more…)

China. In 2015, Yanjing Beer sales fell by 9.23%

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In 2015, the sales of Yanjing Brewery Co, Ltd. amounted to 4.83 million thousand-litres, which is 9.23% less than last year.

Yanjing Beer recorded a sales volume of beer of 5.321 million thousand-litres for the year 2014. (more…)

Drinktec 2017 is also an excellent marketing platform

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Suppliers of advertising materials, on-packs, and point-of-sales solutions, external and internal advertising and brand-oriented catering/restaurant supplies as well as promotional ideas and services are just at the right place at drinktec, and this also applies to those interested in these product segments. Marketing and sales promotion are focal topics of drinktec 2017, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, which will take place in Munich from September 11 to 15, 2017. (more…)

China. Snow Beer expands its production

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One of the leaders of the China’s brewing industry the Snow Beer company plans to build a brewery with an area of 300 hectares in Long Lane city. The conditions of the future construction were agreed on 22 March with officials from the Department of Reform and Development of the Qiannan region, Guangzhou Province. (more…)