Heineken Partly Resumes Production In Egypt
Dutch brewer Heineken NV (HEIA.AE) has resumed production in one of its two Egyptian breweries, the company said Monday. (more…)
US. Heineken Names Lesya Lysyj New Chief Marketing Officer
Brings multi-brand consumer marketing expertise and successful brand reinvigoration experience to Heineken USA’s world class portfolio (more…)
London 2012 signs Heineken as latest sponsor
The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. (more…)
The public image: Heineken
Humour and socialising feature heavily in Heineken ad campaigns, as they do in much beer marketing. The latest campaign from the Dutch beer company continues on the humour theme but adds in a satisfying cantankerous edge. By claiming that Heineken has been “social networking since 1873”, it dismisses, or implausibly claims for itself, one of the big business fads of the past few years. (more…)
US: Heineken launches new beer can
Heineken said today (31 January) that its new 6oz and 12oz cans will launch in the US in February. A 24oz can will launch this summer. (more…)
Heineken NV Acquires Five Breweries
Group Business Editor, ROTIMI DUROJAIYE, examines the enormous growth potential in the Nigerian beer market, and why the country is fingered as the beer market by some of the world’s brewing giants. Netherlands-based Heineken NV, one of the world’s largest brewers of alcoholic beverages, among others, and parent company of Nigerian Breweries (NB) Plc, recently announced the acquisition of five brewing plants across Nigeria. (more…)
Heineken to be inaugural participant in United Nations Global Compact LEAD
During the World Economic Forum in Davos, Switzerland, Jean-Fran?ois van Boxmeer, Chairman of the Executive Board and CEO of Heineken NV, joined United Nations Secretary-General Ban Ki-moon and CEOs of other leading international companies for the launch of Global Compact LEAD.
This new platform created by the UN Global Compact has been established to set a new benchmark for corporate sustainability. (more…)
Netherlands: Heineken puts faith in innovation, namesake brand – report
Heineken is investing more resources in its namesake beer brand and wants to benefit more greatly from innovations as it seeks to offset the group’s exposure to sluggish beer markets, according to a report. (more…)
Amstel Light Selects JAGTAG to Power its First Mobile Marketing Campaign to Celebrate Burger Bash® 2011
JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that it will launch the first mobile marketing campaign for Amstel Light, the country’s leading imported light beer (more…)