A new Vietnamese consumer is emerging…

  • Reading time:3 min(s) read

At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Laurent Theodore, Commercial Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

Vietnam. “When I saw that 94% of the total alcohol consumption is beer, I was really shocked”

  • Reading time:5 min(s) read

At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Leo Evers, Managing Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

The 10 best-selling beer brands in the world

  • Reading time:5 min(s) read

The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative. (more…)

India. Kaama Impex aims for 30 pc share of premium beer market

  • Reading time:2 min(s) read

iquor firm Kaama Impex is aiming for 30 per cent market share in the premium imported beer segment in the next two years through its UK-brewed craft beer Witlinger.

The company, which has rights of several global beer brands in India, including Sol and Magners, today launched retail sales of Witlinger. (more…)