Myanmar Beer: new logo, new fight

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Myanmar Brewery has upped its game, as international competitors Heineken and Carlsberg launch their beers into the market.

Myanmar’s largest brewery has an 80 percent market share – 65pc or 70pc, if smuggled and imported brands are added into the mix – said Hiroshi Fujikawa, the company’s new CEO. (more…)

Vietnam. Local beer players face foreign firms

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Sabeco is the biggest Vietnamese beer maker, with a 46-per-cent market share. The Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco) accounts for 17.3 per cent of the market.

The local beer market is set to face tough competition due to a rising number of foreign brewers moving into the market after Viet Nam joins the Trans-Pacific Partnership (TPP), experts said. (more…)

Malaysia. GAB: Business As Usual Despite Ownership Change

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Guinness Anchor Bhd (GAB) does not expect any major shift in business directions following the takeover of its holdings company GAPL Pte Ltd by Heineken NV last October.

GAB MD Hans Essaadi said despite having a new parent entity, GAB is committed towards its business model which has propelled it to become a leading brewer in the market with a strong product line. (more…)

The beer market of Russia: from transnational to national. “Journal.Beer 3-2015”

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Russian beer market is becoming ever more difficult to operate on for the major international companies. On the one hand, they turned out to be the most dependent on the forex fluctuations, that is, ruble devaluation has sharply decreased their revenues. On the other hand, the mass beer brands that used to secure steady sales are currently difficult to fit into the narrowing market space, while brands by independent companies are gaining popularity. Falling volumes of production and revenues force companies to close breweries optimizing capacity utilization, to raise prices and consequently, lose consumers, and to focus on premium and international beer segments where their positions are still strong. While in 2014 these processes led to market premialization, by the end of the year the sales growth of inexpensive beer by independent producers started exerting such a strong influence on the market, that its polarization resumed again. (more…)

Heineken N.V. to nominate Henk Scheffers as Supervisory Board member

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Heineken N.V. announced today that it will propose to the Annual General Meeting (AGM) of Shareholders on 25 April 2013 that Mr. Henk Scheffers be appointed a member of the Supervisory Board of Heineken N.V. If approved, Mr. Scheffers will join the Audit Committee. (more…)

Heineken USA Appoints Oscar Garcia as Regional Vice President Sales, Central Region

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Heineken USA today announces the appointment of Oscar Garcia as Region Vice President Sales, Central Region, effective immediately. In his new role, Garcia will report to Scott Blazek, Senior Vice President of Sales, and will be responsible for driving portfolio performance and delivering results through the effective management of regional resources. (more…)