Heineken launches Offer for remaining APB Shares

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Heineken N.V. today announced that Heineken International B.V. (‘HIBV’) has launched a mandatory unconditional cash offer (the ‘Offer’) for all the 12,127,715 issued and paid-up ordinary shares in the capital of Asia Pacific Breweries Limited (‘APB’), representing approximately 4.7% of APB’s issued share capital, which are not already owned or controlled by HIBV as at the date of the Offer. (more…)

Heineken USA appoints new advertising agencies

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Beer importer Heineken USA has appointed Zambezi and Edelman as the advertising agencies of record for Strongbow cider and Heineken Light as well as Amstel Light brands respectively. (more…)

Heineken completes acquisition of F&N’s direct and indirect interests in APB

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Heineken N.V. (‘Heineken’) today announced that Heineken International B.V. (‘HIBV’) has completed the acquisition of Fraser and Neave, Limited’s (‘F&N’) direct and indirect interests in Asia Pacific Breweries Limited (‘APB’) and F&N’s interest in the non-APB assets held by Asia Pacific Investment Private Limited (‘APIPL’) (the ‘Transaction’). (more…)