Myanmar Beer – Fighting the Foreign Invasion
The local favorite Myanmar Beer still controls much of the market, but a flood of foreign beers are tapping into a consumer base thirsty for new choices. (more…)
Carlsberg Establishes Greenfield Brewery in Myanmar with ALECTIA
In 2013 Carlsberg Group announced that it had signed a strategic partnership agreement with a local privately-owned leading beverage company, Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Myanmar. Under this agreement, MGS Breweries and Carlsberg formed a Joint Venture – Myanmar Carlsberg Co., Ltd. – with plans to set up a new greenfield brewery and distribute Carlsberg beers in the local market. (more…)
Myanmar. Alcohol and cigarette taxes get complex
Parliament approved a new tax law for the coming fiscal year on January 22, including incentives for whistleblowers as well as a dizzying array of tax brackets for locally made alcohol and cigarettes. (more…)
Myanmar. Tuborg turnaround for Carlsber
Carlsberg has caved to complaints from the family of a famous Mandalay singer, who say the Danish brewer used the title of one of his hits as the name for Tuborg Beer in Myanmar. (more…)
Myanmar. Trouble Brewing Over Tuborg Terminology
Each April, as Burma’s favorite festival nears, the sound of a familiar tune can be heard through loudspeakers and car radios: Tupo Tupo.
The beloved tune, written by Mandalay’s Myoma Nyein, has become synonymous with Thingyan, the water festival celebrating the Burmese New Year. The title, Tupo, was derived from the sound of Burmese drums and gongs played throughout the holiday. The well-known musician was surprised last year when, sometime in April, a new beer was being advertised with an uncanny name. (more…)
Myanmar Beer undergoes facelift to take on rivals
Myanmar Beer commands about two thirds of the country’s beer market by volume. And the firm has not sat complacently on its market dominance — like other state-backed firms. MBL has moved swiftly to overhaul both its image and products. (more…)
Myanmar Beer adjusting to increasing competition on Myanmar beer market
Drinkers buying a beer at Yangon’s roadside bar shacks used to face a limited choice: more likely than not, they would order a mug of Myanmar Beer, sometimes with a shot of coarse whisky to give the light local brew an extra kick. (more…)
Myanmar Beer: new logo, new fight
Myanmar Brewery has upped its game, as international competitors Heineken and Carlsberg launch their beers into the market.
Myanmar’s largest brewery has an 80 percent market share – 65pc or 70pc, if smuggled and imported brands are added into the mix – said Hiroshi Fujikawa, the company’s new CEO. (more…)