New horizon of “Miller Brands Ukraine”

  • Reading time:13 min(s) read

In March 2011 the general manager of Private Joint Stock Company “Miller Brands Ukraine” (formerly Closed Joint-Stock Company “Sarmat”) Igor Tikhonov summarized the results of the work which has been performed by the company for two and a half years since the day of Donetsk enterprise SABMIller plc purchase. Integration into the framework of the parent company is completed. The main strategic mission of Ukrainian subdivision today is to create a coherent portfolio of brands, which could include international and local trademarks. “Sarmat” brand was the foundation which served as the basis for license brands emergence and growth but in the course of time its role will become of minor importance. (more…)

Ukraine. The Beer Market Analysis

  • Reading time:30 min(s) read


Consumption polarization is the main trend of the market – the economy and premium segments grow due to the sales of mass beer sorts. Carlsberg Group and SABMiller seized the opportunity given by this trend and increased their market share yet the mainstream leaders companies AB InBev and “Obolon” saw some market share decline. The retail beer price becomes still more important as brewing companies got involved into price competition. They keep the prices for economy brands down, propose bonus packages and inexpensive license brands. But in spite of the actions of international companies, the market shares of small producers and import continue to grow. (more…)

Beer Business (Pivnoe Delo) #2-2011

Beer Business (Pivnoe Delo) #2-2011
  • Reading time:1 min(s) read

Ukraine. The Beer Market Analysis Prices and price segments Companies and brands positions The regional picture of beer consumption New horizon of “Miller Brands Ukraine” Barley and malt: review of 2010, trends of 2011 Malt: still at the bottom Barley: waiting for new harvest The leading producers

For the first time, Gambrinus will offer its fans unfiltered lager

  • Reading time:3 min(s) read

For the first time in its history, Gambrinus launched distribution of its unfiltered lager to a wider chain of restaurants and pubs. This way, fans of this golden drink will be able to, for the first time, taste this excellent beer which was traditionally used at the brewery as a welcome drink to important guests. (more…)

Peroni Nastro Azzuro Hits The Arequipa Market

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– It’s the second Peruvian city where the brand is released.
– Peroni NA is the international, super premium brand from Backus’ portfolio.
– The beer is imported directly from Italy. (more…)