SABMiller China Venture to Pay $851 Million for Brewery

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SABMiller Plc (SAB)’s joint venture in China agreed to pay HK$6.6 billion ($851 million) for beermaking assets from Kingway (124) Brewery Holdings Ltd. to boost its share of the world’s biggest market for the beverage. (more…)

Ukraine: upswing of beer brandbuilding

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In 2012 the palette of Ukrainian beer market became much more colorful and interesting. New products «piloted» in Russian beer market were rapidly gaining their market weight at the expense of the old brands. Among the brands launched in 2012 licensed brands, or brands alluding to foreign origin prevailed. Due to them there was a considerable widening of the product range in the upper mainstream and premium segments. By October 2012 the market share of the new brands in the largest Ukrainian cities exceeded 4%, which is not bad at all for a term of one year. Self-Seller American King Some More "Czech Beer" Trying English Junior in the "Che" family Self-Seller Launching of «Zhiguli Barnoye» was supported by one of the quietest marketing activities, but at the same time it was one the most successful in Ukrainian market. The rapid gaining of the brand weight had no correlation either to the distribution level or to the zero brand awareness or to the comparatively high price of this beer. The consumer, on spotting a bottle of «Zhiguli Barnoye», which by the way was not at the foreground, preferred it to famous brands. Maybe Ukrainian consumers knew this brand already? Practically, no.…

SABMiller plc Trading Update

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SABMiller plc today issues its interim management statement for the group’s third quarter ended 31 December 2012 which also represents a trading update for the same period. The calculation of the organic growth rates excludes the effects of acquisitions and disposals. (more…)

Sales of Cerveza Cusque?a in Chile Increase by Almost 50%

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– Premium beer Cusque?a is imported and distributed by Vi?a Concha y Toro
– In 2012, the Premium segment in Chile represented 22% of the total beer market
– Cusque?a beer has been sold in all regions of Chile since 2007 (more…)