Chinese consumers demand premium beer products

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The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for new strategies to stimulate their growth in the next three to five years. (more…)

Four Chinese Beer Brands Among World’s Top 10 Best Sellers

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Four Chinese beer brands are among the world’s top 10 best-selling beers, according to market research firm Euromonitor International.

The business intelligence company’s 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world’s top 10 best sellers based on market share. This likely accounts to China’s large population, which is anticipated to generate a steady beer demand. (more…)

The domestic market has been divided among five major brewers of China

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The Chinese beer market is controlled by five major producers: Snow Beer, Tsingtao, Anheuser-Busch InBev, Yanjing and Carlsberg. Due to the short shelf-life of beer, high transport costs and regional characteristics the brewing companies seek first to consolidate its position in the market of a particular province, to increase the profit at the local level, and then to expand the production. (more…)

The Chinese Tsingtao tops import beer sales in Korea

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The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country. (more…)

China. Beer moves to premium

China. Beer moves to premium
Founded by German and British settlers in 1903, and one of China’s oldest beer brands, Tsingtao Beer is distributed to more than 80 countries and regions. The company is listed on the Hong Kong and Shanghai Stock Exchanges.
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Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. There are four main Chinese beer brands in the chart this year. Unfortunately, their positions decreased year-on-year. (more…)