Sapporo concocts mass-market beer strategy in Vietnam
Sapporo Holdings will begin marketing a low-cost beer brand in Vietnam later this month, joining other rivals seeking to develop one of the few growing middle-class markets. (more…)
Sapporo Holdings will begin marketing a low-cost beer brand in Vietnam later this month, joining other rivals seeking to develop one of the few growing middle-class markets. (more…)
Deputy Prime Minister Truong Hoa Binh has directed the Ministry of Industry and Trade (MoIT) to review and resolve a proposal from the Vietnam Association of Financial Investors (VAFI) relating to the appointment of Mr. Vu Quang Hai as Deputy CEO of the Saigon Beer Alcohol Beverage Joint Stock Corporation (Sabeco). (more…)
A recently released study by the Vietnam Industry Research and Consultant (VIRAC) shows that beer production and consumption in Vietnam for 2014 reached an all-time record high of 3.1 billion litres with revenue of US$4.56 billion. (more…)
VietNamNet Bridge – Sabeco was equitized eight years ago, but the Ministry of Industry and Trade (MOIT) still has not transferred the brewery to the State Capital Investment Corporation (SCIC). (more…)
Interflour, one of the largest flour millers in Asia, has started building its first malting plant in Vietnam to capitalise on the burgeoning middle class and its appetite for beer (more…)
A discount on a popular brand of beer at one Big C outlet in Ho Chi Minh City last weekend turned out to benefit only the dealers rather than the retail customers. (more…)
Heineken is pouring money into Vietnam, which lags only Mexico on profitability for the Dutch beverage giant, according to the company’s Asia Pacific President Frans Eusman. (more…)
In mid2015, the Ministry of Industry and Trade of Vietnam proposed the government to sell the state share stock of company Sabeco in an open auction. It is planned to cut the state share portfolio from 89.59% to 36%. Though the proposal was put forward nearly a year ago, the decision is still not taken. (more…)
ThaiBev, the conglomerate owned by Thai billionaire Charoen Sirivadhanabhakdi, has been chasing Sabeco’s stakes for a few years. More than 10 investors have registered to buy Sabeco’s shares. Why are investors so interested in the Vietnamese beer manufacturer? (more…)
Vietnamese, from economists to housewives, now are talking about the presence of Thai manufacturers in nearly all business fields. Thai products have been flooding the Vietnamese market, from footwear to toothpaste, from electric household-use appliances to cosmetics. (more…)