Vietnam. 4 enterprises occupied 88.4% of the beer industry

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In 2015, although the national beer output reached 3.4 billion liters, according to the Association of Beer – Alcohol – Beverage Vietnam (VBA), over 5 years, the growth rate of the beer sector was dwindling rapidly as in 2011 it was 8.5%, and fell to 4.7% by 2015. (more…)

A new Vietnamese consumer is emerging…

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At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Laurent Theodore, Commercial Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

Vietnam. Sabeco, Habeco say no to exchange listings

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Ignoring current stock market regulations – and continuous urging from the community of investors – the two largest brewers in Việt Nam still found reasons not to list on the local exchanges, after 8 years of equitisation. (more…)

Vietnam. “When I saw that 94% of the total alcohol consumption is beer, I was really shocked”

  • Reading time:5 min(s) read

At Heineken Financial Markets Conference (Ho Chi Minh City, 11 May, 2016) there were made several detailed reports on Heineken strategy in Asia Pacific region as well as on the current state of Vietnam beer market. Below you will find a fragment of Vietnam market overview, represented by Leo Evers, Managing Director of Vietnam Brewery. Ltd (Heineken N.V.). (more…)

Craft beer in Vietnam is more than a fad

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Craft beer arrived in Vietnam not long ago but has quickly gained popularity here, especially among office workers. It is obvious that the trend is here to stay as it has become an exciting part of the new Vietnamese urban culture. (more…)