Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Upgraded high-performance air coolers – impressive for energy efficiency, air throw, and hygienic design
From the heat exchanger, including case design, and up to aerodynamic optimized shape of the fans (including full bellmouth): the entire concept now offers optimal intercoordination of all these components. The result is appreciable enhancement of energy efficiency. Both cooler ranges already today more than satisfy the future stipulations of the European ErP Directive (EcoDesign Directive), which will go into effect in 2015. Basically, the fans are available in AC or EC technology. The fan unit is hinged and heated and features new, controlled drain of condensation water.
In the GEA K?ba SG commercial, curved fixed guide vanes pick up the swirl from the blade movement and direct the dynamic air flow into the horizontal. The benefit in complex refrigeration applications: strong, concentrated air flow – with up to 15 % greater air throw compared to the previous flow straightener – and with less air resistance and greater air volume. As a result, the air flow reaches into the farthest corners of the cold room, to guarantee short cooling times, homogeneous temperature levels for all products, and minimum temperature fluctuations.
It is a simple procedure to remove the air straightener, which allows ease of cleaning. Condensate drain grooves are now integrated into the full bellmouth. During the defrost cycle, there is a controlled flow of condensed water through these grooves into the drain pan. The splashguard for the motor is an added safety plus. It guarantees protection of the motor assembly and enables intensive cleaning with high pressure water cleaners – part of systematic GEA Hygienic Design.
The new S Class from GEA: the GEA K?ba market SP is available now, and the GEA K?ba SG commercial is scheduled for delivery beginning in the third quarter of 2013.
For decades now, these two GEA K?ba air cooler ranges have been successfully placed on the market. The market SP range is primarily used for simple cooling applications. SG commercial has earned respect especially for complex refrigeration applications directed to top-level merchandise protection – for example, in large cold- and frozen-storage facilities.
GEA K?ba GmbH
K?hler Weg 1 - 82065 Baierbrunn, Germany
Phone +49 (0)89 74473 264