Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
The global network of the Beviale Family is constantly growing. The latest addition to the beverage production segment is CRAFT DRINKS INDIA, which will take place for the first time on 4 and 5 July 2018 at the White Orchid Convention Center in Bangalore. The event is primarily designed for brewers, microbrewers, craft brewers and distributors, but also for newcomers seeking advice and inspiration. International manufacturers and suppliers will present their solutions at the trade fair, the focus of which will be the production of craft beer, craft spirits and wine. VLB, the Berlin-based Research and Teaching Institute for Brewing, has partnered with us to develop the conference programme. CRAFT DRINKS INDIA will be organised by NürnbergMesse India in conjunction with Indian exhibition company PDA Trade Fairs, and is tailored to the needs and interests of the fast-growing beverage market in India. ...
Since January, ZIEMANN HOLVRIEKA has with Stefan Riggert a new sales director for the DACH region and Eastern Europe. The 40-year-old Riggert has been working at the expert company for tanks and process technology for the brewing, beverage and liquid food industry since 2014 and was previously responsible for the former CIS states. „I am looking forward to this new task, which I will fill with my experience and market knowledge”, emphasized Riggert. ...
Florian Schneider is the new Head of Sales EMEA at ZIEMANN HOLVRIEKA. The 41-year-old Schneider is responsible for the regions Europe, Middle East, Africa and Central Asia at the expert company for tanks and process technology for the brewing, beverage and liquid food industry. “We are pleased that we were able to win such an industry-experienced expert for this responsible position”, emphasized Lars Roed, Managing Director. ...
Global hop market
- The world Beer Market 3.0 and its demand for hop
- The world hop production
- The world hop trade
- USA, Germany, Czech Republic - the results of 2017 and market outlooks:
- The USA - it is probably enough
- Germany - plans vs weather
- Czech Republic - classic monohop
Hop Market in Russia
- What and how affected the domestic market
- Pattern of imports of hop pellets
- Alpha and Aroma
- Hop extracts
- Own production: not much so far
- The volume of alpha acid
As of now, NürnbergMesse Group is collaborating with Doemens Akademie in Gräfelfing near Munich and VLB (Research and Teaching Institute for Brewing) in Berlin. The Beviale Family – which includes the events BrauBeviale, Beviale Moscow, CRAFT BEER ITALY, CRAFT BEER CHINA and Feira Brasileira da Cerveja – will now benefit from a framework agreement on international collaboration signed by NürnbergMesse, Doemens and VLB Berlin during the premiere of CRAFT BEER ITALY. ...
GEA has launched the latest generation of aseptic filling technology: the Fillstar CX EVO. This multi-functional system provides beverage industry customers with the capacity to seamlessly switch between different types of products, from carbonated to still aseptic beverages and vice-versa. ...
19-10-17OMNIUM changes everything
With OMNIUM by ZIEMANN®, ZIEMANN HOLVRIEKA GmbH has developed a novel brewing process for the international brewing industry, which is consequently based on the latest product innovation NESSIE by ZIEMANN®. NESSIE is revolutionizing the conventional lautering process by means of a continuous separation and extraction of the mash. With OMNIUM, the brewhouse tasks are divided into subprocesses, which are treated individually and, by subsequently combining partial flows, finally completed in an optimal way. As a result, significantly shorter process times and higher raw material yields can be achieved. The process has a positive impact on the quality parameters of the wort. In addition, the fermentation can be accelerated, leading to increased brewhouse and cellar capacities. ...
The concept of an energy self-sufficient brewery was awarded with the Handelsblatt Energy Award in Berlin. In the category ‘Industry’, the Karmeliten Brauerei convinced the Energy Academy with the modular energy concept as a showcase for the energy turnaround. On the evening of September 28, 2017, the awards ceremony took place at the Museum of Communication in Berlin. ...
05-09-17Beer market of Ukraine 2017
In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories. ...