Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
The international magazine “Beer Business” (“Pivnoe Delo”) is the first-rate information and analytical edition in beer production markets of Russia, Ukraine, Kazakhstan, Belarus, and other countries of the former USSR.
The journal “Pivnoe Delo” is published since 2000. It comes out four times a year in full color high quality print and has up to 100 pages, the circulation amounts to 5000 copies. Four issues are published in English/Russian. It is distributed by means of subscription and free obligatory address delivery to medium and large breweries of Russia, Ukraine, Belarus, Kazakhstan and other countries of the Eastern Europe and at the main exhibitions of brewing industry (which take place in Russia (Moscow, Sochi, Saint-Petersburg), Ukraine (Kiev), Germany (Nuremberg, Munich), China (Beijing, Shanghai)).
|Issue||Publication||Ad material deadline||Additional distribution at exhibitions|
|1/2016||March||07.03.16||The 20th international exhibition «InterFood-2016»|
(24.05 - 26.05.2016), St. Petersburg, Russia
The international specialized exhibition «PIVOVAR/BREWER 2016» (21.04 — 24.04.2016), Moscow, Russia
The specialized exhibition «SIBERIAN FOOD PRODUCTS. PACKING. EQUIPMENT»,
The 20th specialized exhibition «HOREX Siberia. Siberian Beer»
|2/2016||May||15.04.16||The 25th international exhibition-fair «Beer - 2016»|
(17.05-20.05.2016), Sochi, Russia
The 21th international specialized exhibition
The 23rd international exhibition «Vino-Vodka 2016»
The specialized exhibition «The Beer and Soft Drinks Industry’ 2016»
The international specialized exhibition
|3/2015||September||07.09.15||The 25th international exhibition «World Food Moscow»|
(12.09 -15.09.2016), Moscow, Russia
|The 25th international exhibition «PeterFOOD-2016»|
(15.11-17.11.2016), St. Petersburg, Russia
Note: publisher reserves the right to change the publication schedule.