Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Advertising at site
Our site stably takes the first places in the rate of the most active mass media* publishing information about significant events in brewing industry.
Banner advertising is an effective media-tool, and placing of an advertisement on our website is an address to the target audience, which guarantees high effectiveness of your advertising campaign.
Attendance of the website
Website traffic amounts to about 700 unique visitors per day. The main audience of the site is top management and specialists of enterprises of brewing and allied industries.
Statistics of attendance of the site is available at LiveInternet.
Map of banner location
Price-list for banner location
|Advertising zone||Banner size||Location at the site||Cost per month||File size limitation|
|Zone 1||468х60||All pages of the site, upside.||180 EUR||Up to 15 Kb|
|Zone 2||468х60||All pages of the site, under the main material.||150 EUR||Up to 15 Kb|
|Zone 3||100x100||All pages of the site, right-side.||105 EUR||Up to 10 Kb|
As an additional bonus we provide our partners with free service – placing of banner advertising in daily news delivery. At present the number of news delivery subscribers amounts to about 1000 and dynamically grows.
Banner advertising at our web-site is also available to you if you do not have a site. We will design a special page with the information about your company and place it at the server of the magazine “Pivnoe Delo”. Cost of page design is 20 EUR, placing of the page at the server is 10 EUR/month. We are also ready to consider placing of non-standard banner advertising.
Format - GIF, JPEG, PNG, Flash.
We reserve the right of changing of advertising service prices during the process of web-site traffic raising. At the same time we guarantee invariability of prices for the advertising which has been already placed.
Concerning advertising, please, contact us:
ph: +38 (057) 786 15 05
Head of advertising department: Valentina Bobrovskaya
* According to the data of a weekly analysis of beer brands mention in internet mass media held by the informational center “Elvisti”. More than one thousand and half internet mass media of Russia, Ukraine, Belarus, and other countries in Russian and Ukrainian languages are analysed in the investigation.