In our review we will analyze:
1) The market positions of the major companies and brands in the first half of 2020;
2) Production structure – from craft to federal breweries;
3) The market segmentation by the price and package.
In 2020, the roles of sale channels have changed especially at the draft beer market. The relations with networks have been determined by brewers’ market share fluctuations. The official production and sales have been growing despite substantial decline in Heineken, Zavod Trekhsosenskiy, Ochakovo, and key regional breweries. Instead, the retail positions of AB InBev, small brewers, import and private labels have reinforced their positions. (more…)