Asahi Europe & International selects BinaryBeer for international smart keg deployment for digital innovation

Asahi Europe & International selects BinaryBeer for international smart keg deployment for digital innovation
  • Reading time:4 min(s) read

In a landmark “Internet of Things” use-case, Asahi Europe & International (AEI) has successfully deployed BinaryBeer’s smart keg solution as an Innovation project (test & learn) on Asahi-owned kegs, monitoring their journey across Europe in real-time to provide unprecedented insights into logistics, consumption, beer quality and sustainability. BinaryBeer, in partnership with Asahi Europe & International, is proud to announce the launch of a first-of-its-kind international smart keg deployment to monitor beer quality, keg locations, and sustainability metrics across international borders, providing real-time actionable data from the field. Asahi Europe & International manages one of the world’s largest international distribution networks of draught beer containers. The deployment, which involves the attachment of BinaryBeer’s KegLink™ IoT sensors onto Asahi’s stainless steel kegs, will deliver unprecedented, live insights from outside the brewery. The data is anticipated to bring organisation-wide benefits, helping advance Asahi Europe & International’s path to carbon neutrality. This technology, enabled by AEI’s digital team, represents a landmark accomplishment for Massive IoT adoption, overcoming international roaming challenges while paving the way for smart kegs in one of the world’s largest markets. “We’ve together taken a huge step in providing unique beer insights, meanwhile beer drinkers across Europe will appreciate a fresher and…

Beer Business #4-2021. Poland beer market analysis

Beer Business #4-2021. Poland beer market analysis
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drinktec: Preparations are going according to plan

drinktec: Preparations are going according to plan
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  • High interest from exhibitors from Germany and international markets
  • Booking status already at 90 percent
  • drinktec TALK: Webinar series will offer up-to-date information on the main topics from December 2021
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Beer Business #3-2021. Russian beer market. Beer market of Ukraine.

Beer Business #3-2021. Russian beer market. Beer market of Ukraine.
  • Reading time:2 min(s) read

In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined by Carlsberg Group (that has regained its volumes, having sacrificed the margin) as well by rapidly growing private labels and import. In those conditions, AB InBev Efes and MBC demonstrated a good stability, while Heineken was reluctant to lose profitability and lost some of its share. The regional breweries in the east of the country also yielded their positions. 

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Russian beer market 2021

Russian beer market 2021
  • Reading time:34 min(s) read

In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined by Carlsberg Group (that has regained its volumes, having sacrificed the margin) as well by rapidly growing private labels and import. In those conditions, AB InBev Efes and MBC demonstrated a good stability, while Heineken was reluctant to lose profitability and lost some of its share. The regional breweries in the east of the country also yielded their positions. 

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Beer market of Ukraine 2021

Beer market of Ukraine 2021
  • Reading time:20 min(s) read

The year of 2021 has given the brewers a chance to relax a little bit. Formally the production has been decreasing but most importantly, the market has stopped experiencing pressure from excessive stocks and producer’s and retail prices have gone upwards. The price growth was initiated by AB InBev Efes which negatively affected its share. The main market trends of 2021 are unprecedented growth of non-alcoholic beer output, restoring of the market share of kegged beer as well as rapid expansion of the can. Low starting position, growing role of supermarkets and Obolon’s activity promote the growth of this package.

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Webinar series signals the start of drinktec 2022

Webinar series signals the start of drinktec 2022
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For the first time, drinktec is offering a series of webinars in the form of drinktec TALK. Innovations and solutions for the beverage industry will be presented over a total of four dates in compact, online live events covering the main topics of the trade fair. With this, drinktec is offering its customers the best possible stage to discuss innovations and developments in the industry nine whole months before the next in-person edition of the world’s leading trade fair for the beverage and liquid food industry from September 12 to 16, 2022.

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Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive
  • Reading time:33 min(s) read

Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. Following sizable investments into Carlsberg Kazakhstan and considerable increase in the company market share, there has been a balance settled between the leaders in retail sales and the share of Perviy pivzavod has grown.

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Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries

Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries
  • Reading time:6 min(s) read

The catalogue of Ukrainian breweries contains 251 producers ranging from transnational groups to craft and restaurant breweries. In the catalogue we have combined open official data, information from social networks and where possible, from brewers themselves.

The previous “census” was made by us in 2011-2012. So, what has changed over the recent ten years and what trends can be currently seen?

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