Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


The international journal “Beer Business” (“Pivnoe Delo”) is the first-rate informational and analytical edition in beer markets of Russia, Ukraine, Kazakhstan, Belarus, and other countries of the former USSR.

The journal “Beer Business” is edited four times a year in full color high quality print and has up to 100 pages, the circulation amounts to 5000 copies. It is distributed by means of subscription and free obligatory address delivery to medium and large breweries of Russia, Ukraine, Belarus, Kazakhstan, Moldova and other countries of the former USSR (countries of Asiatic and Caucasian regions) and at the main exhibitions of brewing industry (which take place in Russia (Moscow, Sochi, Saint-Petersburg), Ukraine (Kiev), Germany (Nuremberg, Munich), China (Beijing)). Thus, for now "Beer Business" is the only trade journal in Eastern Europe with such widespread circulation.

"Beer Business" could assist you effectively to achieve advance of your company in Russia, Ukraine, Kazakhstan and other countries of the former USSR by means of placing your informational articles, promotional materials and advertising modules on pages of our journal. High quality publication, reliable and qualify review thematic articles turn the journal to a sort of an informational handbook, which is used by our readers during the long period of time. As our main audience is top managers of the medium and large breweries of CIS, the informational review on pages of "Beer Business" will surely have a guaranteed effect.

Besides, for our clients we also have free-of-charge accompanying services, such as placing of the information about the company in news on the site of the journal which is of big popularity among brewers.

1st cover
Cost: on agreement
2d cover
Cost: 945 EUR
Size: 220 х 307mm
3d cover
Cost: 945 EUR
Size: 220 х 307mm
4th cover
Cost: 945 EUR
Size: 220 х 307mm
1st page
Cost: 795 EUR
Size: 220 х 307mm
last page
Cost: 795 EUR
Size: 220 х 307mm
inside page
Cost: 695 EUR
Size: 220 х 307mm
1 page
Cost: 595 EUR
2 pages
Cost: 895 EUR
3 pages
Cost: 1 095 EUR
4 pages
Cost: 1 295 EUR
double page spread

Cost: 1045 EUR
Size: 440 х 307mm
1/2 page vertical

Cost: 495 EUR
Size: 85 х 250mm
1/2 page horizontal

Cost: 445 EUR
Size: 180 х 125mm
1/3 page vertical

Cost: 395 EUR
Size: 76 х 307mm
1/4 page

Cost: 345 EUR
Size: 85 х 125mm

Prices do not include agency commission and advertising tax (0.5%)

Download price

Download commercial proposal

We could propose a flexible discount system under placing of the information about your company more than in one issue:

  • 2nd  issue – 3%
  • 3rd  issue – 5%
  • 4th  issue – 7%

Additional services: design of advertising module, article writing, insert in the journal.

Concerning advertising, please, contact us:
e-mail: [email protected]
tel: +38 (057) 727-06-58
Head of advertising department: Valentina Bobrovskaya

Note: publisher reserves the right to change the price list.



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories