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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Advertising

The international journal “Beer Business” (“Pivnoe Delo”) is the first-rate informational and analytical edition in beer markets of Russia, Ukraine, Kazakhstan, Belarus, and other countries of the former USSR.

The journal “Beer Business” is edited four times a year in full color high quality print and has up to 100 pages, the circulation amounts to 5000 copies. It is distributed by means of subscription and free obligatory address delivery to medium and large breweries of Russia, Ukraine, Belarus, Kazakhstan, Moldova and other countries of the former USSR (countries of Asiatic and Caucasian regions) and at the main exhibitions of brewing industry (which take place in Russia (Moscow, Sochi, Saint-Petersburg), Ukraine (Kiev), Germany (Nuremberg, Munich), China (Beijing)). Thus, for now "Beer Business" is the only trade journal in Eastern Europe with such widespread circulation.

"Beer Business" could assist you effectively to achieve advance of your company in Russia, Ukraine, Kazakhstan and other countries of the former USSR by means of placing your informational articles, promotional materials and advertising modules on pages of our journal. High quality publication, reliable and qualify review thematic articles turn the journal to a sort of an informational handbook, which is used by our readers during the long period of time. As our main audience is top managers of the medium and large breweries of CIS, the informational review on pages of "Beer Business" will surely have a guaranteed effect.

Besides, for our clients we also have free-of-charge accompanying services, such as placing of the information about the company in news on the site of the journal which is of big popularity among brewers.

1st cover
Cost: on agreement
2d cover
Cost: 945 EUR
Size: 220 х 307mm
3d cover
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Size: 220 х 307mm
4th cover
Cost: 945 EUR
Size: 220 х 307mm
1st page
Cost: 795 EUR
Size: 220 х 307mm
last page
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Size: 220 х 307mm
inside page
Cost: 695 EUR
Size: 220 х 307mm
1 page
Cost: 595 EUR
2 pages
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3 pages
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4 pages
Cost: 1 295 EUR
double page spread

Cost: 1045 EUR
Size: 440 х 307mm
1/2 page vertical

Cost: 495 EUR
Size: 85 х 250mm
1/2 page horizontal

Cost: 445 EUR
Size: 180 х 125mm
1/3 page vertical

Cost: 395 EUR
Size: 76 х 307mm
1/4 page

Cost: 345 EUR
Size: 85 х 125mm

Prices do not include agency commission and advertising tax (0.5%)

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Download commercial proposal

We could propose a flexible discount system under placing of the information about your company more than in one issue:

  • 2nd  issue – 3%
  • 3rd  issue – 5%
  • 4th  issue – 7%

Additional services: design of advertising module, article writing, insert in the journal.

Concerning advertising, please, contact us:
e-mail: [email protected]
tel: +38 (057) 727-06-58
Head of advertising department: Valentina Bobrovskaya

Note: publisher reserves the right to change the price list.

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