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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

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"Journal.Beer" («Pivnoe Delo» in Russian) is the first-rate information and analytical edition in beer production markets of Russia, Ukraine, Kazakhstan, Belarus, and other countries of the Eastern Europe. The website provides our readers with daily extended list of the latest branch news as well as materials of magazines.

Our site stably takes the first places in the rate of the most active mass media* publishing information about significant events in brewing industry.

Banner advertising is an effective media-tool, and placing of an advertisement on our website is an address to the target audience, which guarantees high effectiveness of your advertising campaign.

Attendance of the website

Website traffic amounts to about 700 unique visitors per day. The main audience of the site is top management and specialists of enterprises of brewing and allied industries.
Statistics of attendance of the site is available at LiveInternet.

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Advertising zoneBanner sizeLocation at the siteCost per monthFile size limitation
Zone 1468х60All pages of the site, upside.220 EURUp to 15 Kb
Zone 2468х60All pages of the site, under the main material.150 EURUp to 15 Kb
Zone 3100x100All pages of the site, right-side.105 EURUp to 10 Kb

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As an additional bonus we provide our partners with free service – placing of banner advertising in daily news delivery. At present the number of news delivery subscribers amounts to about 1000 and dynamically grows.

Banner advertising at our web-site is also available to you if you do not have a site. We will design a special page with the information about your company and place it at the server of the magazine “Pivnoe Delo”. Cost of page design is 20 EUR, placing of the page at the server is 10 EUR/month. We are also ready to consider placing of non-standard banner advertising.

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Format - GIF, JPEG, PNG, Flash.

We reserve the right of changing of advertising service prices during the process of web-site traffic raising. At the same time we guarantee invariability of prices for the advertising which has been already placed.

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E-mail: [email protected]

Tel: +38 (057) 727-06-58

Head of advertising department: Valentina Bobrovskaya

* According to the data of a weekly analysis of beer brands mention in internet mass media held by the informational center “Elvisti”. More than one thousand and half internet mass media of Russia, Ukraine, Belarus, and other countries in Russian and Ukrainian languages are analysed in the investigation.

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