The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Advertising at site
Our site stably takes the first places in the rate of the most active mass media* publishing information about significant events in brewing industry.
Banner advertising is an effective media-tool, and placing of an advertisement on our website is an address to the target audience, which guarantees high effectiveness of your advertising campaign.
Attendance of the website
Website traffic amounts to about 700 unique visitors per day. The main audience of the site is top management and specialists of enterprises of brewing and allied industries.
Statistics of attendance of the site is available at LiveInternet.
Map of banner location
Price-list for banner location
|Advertising zone||Banner size||Location at the site||Cost per month||File size limitation|
|Zone 1||468х60||All pages of the site, upside.||220 EUR||Up to 15 Kb|
|Zone 2||468х60||All pages of the site, under the main material.||150 EUR||Up to 15 Kb|
|Zone 3||100x100||All pages of the site, right-side.||105 EUR||Up to 10 Kb|
As an additional bonus we provide our partners with free service – placing of banner advertising in daily news delivery. At present the number of news delivery subscribers amounts to about 1000 and dynamically grows.
Banner advertising at our web-site is also available to you if you do not have a site. We will design a special page with the information about your company and place it at the server of the magazine “Pivnoe Delo”. Cost of page design is 20 EUR, placing of the page at the server is 10 EUR/month. We are also ready to consider placing of non-standard banner advertising.
Format - GIF, JPEG, PNG, Flash.
We reserve the right of changing of advertising service prices during the process of web-site traffic raising. At the same time we guarantee invariability of prices for the advertising which has been already placed.
Concerning advertising, please, contact us:
E-mail: [email protected]
Tel: +38 (057) 727-06-58
Head of advertising department: Valentina Bobrovskaya
* According to the data of a weekly analysis of beer brands mention in internet mass media held by the informational center “Elvisti”. More than one thousand and half internet mass media of Russia, Ukraine, Belarus, and other countries in Russian and Ukrainian languages are analysed in the investigation.