Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Advertising at site
Our site stably takes the first places in the rate of the most active mass media* publishing information about significant events in brewing industry.
Banner advertising is an effective media-tool, and placing of an advertisement on our website is an address to the target audience, which guarantees high effectiveness of your advertising campaign.
Attendance of the website
Website traffic amounts to about 700 unique visitors per day. The main audience of the site is top management and specialists of enterprises of brewing and allied industries.
Statistics of attendance of the site is available at LiveInternet.
Map of banner location
Price-list for banner location
|Advertising zone||Banner size||Location at the site||Cost per month||File size limitation|
|Zone 1||468х60||All pages of the site, upside.||220 EUR||Up to 15 Kb|
|Zone 2||468х60||All pages of the site, under the main material.||150 EUR||Up to 15 Kb|
|Zone 3||100x100||All pages of the site, right-side.||105 EUR||Up to 10 Kb|
As an additional bonus we provide our partners with free service – placing of banner advertising in daily news delivery. At present the number of news delivery subscribers amounts to about 1000 and dynamically grows.
Banner advertising at our web-site is also available to you if you do not have a site. We will design a special page with the information about your company and place it at the server of the magazine “Pivnoe Delo”. Cost of page design is 20 EUR, placing of the page at the server is 10 EUR/month. We are also ready to consider placing of non-standard banner advertising.
Format - GIF, JPEG, PNG, Flash.
We reserve the right of changing of advertising service prices during the process of web-site traffic raising. At the same time we guarantee invariability of prices for the advertising which has been already placed.
Concerning advertising, please, contact us:
E-mail: [email protected]
Tel: +38 (057) 727-06-58
Head of advertising department: Valentina Bobrovskaya
* According to the data of a weekly analysis of beer brands mention in internet mass media held by the informational center “Elvisti”. More than one thousand and half internet mass media of Russia, Ukraine, Belarus, and other countries in Russian and Ukrainian languages are analysed in the investigation.