10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Beer Business (Pivnoe Delo) #3-2009
Russia: results of 2008, trends of 2009
The brewing industry and market continue growing, in spite of the consumption decline. During the first half year the market has grown by 8-10% in monetary terms and can reach the level of 500,000 mln. ruble by the end of the year. The ruble stabilization and malt price fall are to positively effect the companies’ profitability. Besides, the market leaders worked hard at costs cutting, developing the resource base and optimizing production and logistics. Since the year start, Efes and «Baltika» have been showing the best dynamics. But unlike the past years, only regional breweries can boast of beer output growth.
Ukraine: market structure
Early in 2008 there were expectations of beer market moderate growth while its development tendencies were quite positive but the year ended with decline and instability. The turning period for the whole Ukrainian economy “October-November” 2008 has changed the trends which had existed previously. We analyzed all the aspects of market development and companies’ competitive positions before and after the economy crisis onset.
Belarus: investments into the perspective
In spite of the serious setback of production, a row of companies managed to succeed at the Belarus market. Notwithstanding the import growth resumption, alteration of consumer’s preference and state regulation still allow the national producers to develop. Besides a host of investment projects, targeted at production expansion, design improvement and distribution chain development have been completed or are being carried out by Belarus brewers.
Kazakhstan: industry and market economy
Since the beginning of 2008 the brewing industry has been exhibiting a fluctuating growth dynamics though in other countries of Eastern Europe beer production was still growing slowly. The protracted production setback and transition from beer market stagnation to recession were caused by government regulation, economy crisis and poor weather.
11 Aug. 2009