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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

AUS: Foster’s Group shares jump on SABMiller talk

SABMiller moving closer to Foster's Group beer bid - report
Foster's Group's share price has spiked following fresh reports that SABMiller is working on a takeover offer for its Australian beer business, Carlton & United Breweries.
Foster's shares rose by 4% on the Australian stock exchange today (24 January). The rise follows a report in the Sydney Morning Herald that lawyers have cleared a path for the SABMiller to acquire Carlton & United Breweries (CUB), despite the Peroni brewer's existing beer joint venture in Australia with Coca-Cola Amatil, Pacific Beverages.
Foster's Group is planning to demerge its beer and wine businesses in the first half of this year. There is speculation that it will announce the move in conjunction with its half-year results on 15 February.
Analysts expect both CUB and the wine arm, Treasury Wine Estates, to attract takeover offers.
SABMiller's CEO, Graham Mackay, has confirmed that the group would be interested in a standalone CUB. "We take a look at everything that's available," he told just-drinks late last year.
CUB is Australia's largest brewer, with a 50% volume share, although it has lost ground to the market number two, Kirin Holdings-owned Lion Nathan, in the last five years. Last week, analyst group Merrill Lynch cut its full-year profits forecast for Foster's Group by 14%.
24 Jan. 2011

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