Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ukraine. Public Joint-Stock Company Slavutich Brewery declares the illegality of the ban of beer retailing after 10 pm in Lviv
The Law of Ukraine "On Amendments to Certain Legislative Acts regarding Restrictions on Consumption and Sale of Beer and Low-Alcohol Beverages" as of January 21, 2010 (No 1824-VI, Articles 15-2, 15-3) determined a comprehensive list of such restrictions. According to the above document the local administration is unauthorized to put extra restrictions on the sale of beer except for the cases of mass events. Under the current legislation, such regulatory decisions can be made only by the City Council sessions. Whereas in this case the decision was made by the Executive committee of the city council.
Currently, Public Joint-Stock Company Slavutich Brewery has entered an appeal of unlawful actions of the city administration to the prosecutor's office of the city.
We would like to remind you that the similar decision to ban the sale of beer after 10 pm was made by the Ivano-Frankivsk City Council. Later it was appealed by the prosecutor, and on January 1st, 2011, the court decided to cancel the corresponding decision of the Ivano-Frankivsk City Council as illegal.
Natalya Bondarenko, Legislative Director at "Slavutich", Carlsberg Group: "Public Joint-Stock Company Slavutich Brewery is a responsible player in the beer market. Therefore, we fully support the ban of beer sales to non-adults, actively promote moderate consumption and healthy lifestyle. At the same time I want to emphasize that the law applies to everyone, so we strongly oppose its violations both by the market participants and state and local authorities."
PJSC NBC Slavutich
27 Jan. 2011