Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ukraine. Roman Golovnya is appointed as Acting Director of Lvivska brewery
The tactical management of all processes of Lvivska Brewery is one of the main Roman's duties in the new position. Qualitative and effective functioning of the representation of one of the largest manufacturers of beer in Ukraine will be the main task of the new director.
Roman Golovnya has been working for "Slavutich", Carlsberg Group since 2006. At the post of chief national brewer, Roman was engaged in launching such licensed products as "Baltika", "Holsten", and "Carlsberg". Since 2008, Roman worked at Lvivska Brewery as deputy quality director of "Slavutich", Carlsberg Group.
Roman's experience in the beer industry is over 10 years. Before joining "Slavutich", Carlsberg Group he had been working in Russia for 6 years at the Vena brewing company, which was also a part of Carlsberg Group.
Roman Golovnya graduated from St. Petersburg State University of Low Temperature and Food Technologies. Roman also defended the dissertation and took a Candidate of Technical Science degree. In 2003, Roman was trained at the Scandinavian School of Brewing (Denmark).
Roman Golovnya, Acting Director at Lvivska Brewery: "For me, the new appointment is an opportunity to grow in all directions, especially taking into account that the range of my responsibilities increased significantly. I am glad that I can work in the professional team. For my part, I will do my best for further development of Lvivska Brewery, by supporting and continuing the glorious traditions of Lviv brewers."
27 Jan. 2011