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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Ukraine. Roman Golovnya is appointed as Acting Director of Lvivska brewery

Since January, 2011 Roman Golovnya, who previously held a post of Deputy Quality Director of "Slavutich", Carlsberg Group, started to work in the position of Director of the Lviv branch of the company.
The tactical management of all processes of Lvivska Brewery is one of the main Roman's duties in the new position. Qualitative and effective functioning of the representation of one of the largest manufacturers of beer in Ukraine will be the main task of the new director.
Roman Golovnya has been working for "Slavutich", Carlsberg Group since 2006. At the post of chief national brewer, Roman was engaged in launching such licensed products as "Baltika", "Holsten", and "Carlsberg". Since 2008, Roman worked at Lvivska Brewery as deputy quality director of "Slavutich", Carlsberg Group.
Roman's experience in the beer industry is over 10 years. Before joining "Slavutich", Carlsberg Group he had been working in Russia for 6 years at the Vena brewing company, which was also a part of Carlsberg Group.
Roman Golovnya graduated from St. Petersburg State University of Low Temperature and Food Technologies. Roman also defended the dissertation and took a Candidate of Technical Science degree. In 2003, Roman was trained at the Scandinavian School of Brewing (Denmark).
Roman Golovnya, Acting Director at Lvivska Brewery: "For me, the new appointment is an opportunity to grow in all directions, especially taking into account that the range of my responsibilities increased significantly. I am glad that I can work in the professional team. For my part, I will do my best for further development of Lvivska Brewery, by supporting and continuing the glorious traditions of Lviv brewers."
27 Jan. 2011

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