Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Heineken to be inaugural participant in United Nations Global Compact LEAD
This new platform created by the UN Global Compact has been established to set a new benchmark for corporate sustainability.
Heineken is one of 54 companies, invited by the UN to make a commitment to work towards implementation of the ‘Blueprint for Corporate Sustainability Leadership' a roadmap of actions to achieve greater sustainability.
"Heineken is proud to have been asked to be one of the inaugural Global Compact LEAD participants," said Jean-Fran?ois van Boxmeer. "It underlines our commitment to sustainability and provides us with additional tools, benchmarks and networks that will support the delivery of our ‘Brewing a Better Future' sustainability strategy around the world."
In his remarks to the group, UN Secretary-General Ban Ki-moon said: "From the beginning, the Global Compact has been driven by business leaders willing to move beyond the status quo. Through Global Compact LEAD, you can help guide the way to the level of sustainability performance our world requires from business today."
About Brewing a Better Future
‘Brewing a Better Future' is Heineken's long-term sustainability initiative. The 23 integrated programmes that make up the initiative focus on improving the environmental impact of Heineken's brands and business, empowering people and the communities in which Heineken operates and positively impacting the role of beer in society. Amongst the commitments Heineken has made as part of its approach to sustainability are:
•by 2020 a reduction of specific direct and indirect CO2 emissions in breweries by at least 40% and a reduction in specific water consumption by at least 25%;
•to expand to €20 million the funding for the Heineken Africa Foundation;
•to expand the local sourcing of raw materials in Africa to 60% by 2020;
•the continuous reduction of our CO2 footprint of our brands;
•by 2015 ensuring that all markets have a partnership that help the company play its part in reducing alcohol abuse;
•by 2015 for every majority-owned business to have a sustainability plan and to report publicly on its progress and commitment.
29 Jan. 2011