Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

drinktec

Pilsner Urquell again named most-sold foreign beer in Germany

The Pilsner Urquell lager was named the most-sold brand of foreign beer in 2010 in Germany, according to a survey by Getr?nke magazine (the most important magazine covering the beverage market in Germany), which mainly surveys large German chains. This year is Pilsner Urquell's fourth victory since 2007.
"A four-time winner in this survey proves that the road to building a premium position and image of the brand is on the right track and that our customers appreciate it. They understand that this is the only way to positively distinguish oneself in the market, which is highly influenced by various special sales," says Frank Hoehler, Director of the Pilsner Urquell Deutschland branch.
Germany is one of Plze?sk? Prazdroj's key markets. In 2010, Germany imported 240,000 hectoliters of Pilsner Urquell lager, which is 4.77 percent more than the preceding year. The focus on premium brands reflects, for example, last year's opening of the first Pilsner Urquell Original Restaurant (PUOR), a restaurant with a franchising concept, in D?sseldorf, Germany, or the development of special refundable beer cases for 0.5 liter Pilsner Urquell bottles and for 0.33 liter bottles, which are available exclusively on the German and Austrian markets.
Germany is one of the top countries Plze?sk? Prazdroj exports to, followed by the U.S. and Slovakia. Thanks to a strong distribution network, the premium lager Pilsner Urquell is available in more than 1400 restaurants in Germany. Beer in bottles is sold all around Germany in more than 20,000 stores.

SABMiller Plc

1 Feb. 2011

Advertising

baneris2
pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×