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Product Launch – UK: Anheuser-Busch InBev’s Stella Artois Cidre

Anheuser-Busch InBev's Stella Artois Cidre
Category – Cider, 4.5% abv
vailable – From Easter
Location - UK
Price – Not specified
Distribution – Anheuser-Busch InBev
The Stella cider variant, produced in Belgium and imported into the UK, will be available in 568ml bottles and 440ml cans.
The launch will be backed by a media and in-store campaign.

sa_cidre_bottle_hi-res

2 Feb. 2011

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