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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. The decline in beer drinking: in graphs

UK drinkers are continuing to reduce their alcohol consumption, with 2009 seeing the sharpest year-on-year decline since 1948, according to figures from the British Beer & Pub Association. Beer sales have been particularly hard hit in recent years.

 beersales_1816184b1

 chart_1-2_1816185b

All figures from the British Beer & Pub Association:
- Total beer spend is ?17bn per year - 41pc of all spending on alcohol. Of this, ?13.5bn is spent in pubs and restaurants, and ?26.5bn in shops and supermarkets.
- The average price of a pint of bitter is ?2.58 and lager ?2.95. London is the most expensive region to buy a pint, with prices 35pc higher than in the north east.
- UK taxes on beer remain among the highest compared with other countries, with the second highest duty rate in EU -ten times higher than in Germany, and seven times higher than in France.
- Ale's market share is increasing: The UK ale market increased its market share of all beers in 2009 for the first time since the 1960s.

2 Feb. 2011

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