The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
UK. RC Brewery ‘to break even’
The company is set to achieve a 75% increase in turnover this year compared to the first financial year after administration in the wake of winning new canning contracts and tapping into export markets.
Sudarghara Dusanj told the Morning Advertiser: "We're on course to pass the break-even mark this year. It's a very tough market but we have the full support of our bank." The company lost ?1.8m on turnover of ?18m in the first full year to September 2009. In its most recent year it lost ?890,000 on turnover of ?24.6m.
This year, ending in September, it's on course to chalk up sales of around ?32m, which is likely to push the company into the black.Exports
Dusanj said: "We lost contracts in the first year after administration but we are now the UK's number one contract own-label brewer and are set to produce 100 million cans this year. We've been picking up the contracts that we lost in the administration process."
RC Brewery has also been tapping into export markets. Two shipments of beer were exported to the United States over Christmas - and a third order left the brewery this week. The company has also seen its products listed in Morrisons, Asda, the Co-op and Tesco - the majority of supermarkets in Merseyside stock its beer.
The Dusanj family originally acquired Cains in 2002. The business encountered problems after the reverse takeover of Honeycombe Leisure.
RC Brewery currently runs two managed pubs and seven tenanted pubs. Sudarghara said: "We're even more hands-on than before and we've got a great team at Cains. We have a great brand and a great product - and there's definitely a market for a great British lager."
The Dusanj brewers applied to join the Independent Family Brewers of Britain a few years ago - and were told they had to spend 10 years in brewing to be eligible to join. The 10th anniversary of Cains ownership passes on 2 July 2012.
"We're looking forward to re-applying for membership," said Sudarghara.
3 Feb. 2011