10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Zimbabwe. Delta invests $100m in two years
Dube claimed Delta now controlled 96% of the beer market in the country.
Speaking at the official commissioning of a $14,5 million new beer and lager packaging line in Bulawayo on Friday, Dube said, “This is Delta’s third major packaging line in the past 24 months.”
“In addition to these we have also invested shake-shake plants at a number of our factories around the country,” said Dube.
“By March this year Delta will have spent a total of $129 million since March 2009. These critical investments take Delta to a new level of competitiveness. We are determined to meet tomorrow’s challenges from a position of strength.” In December 2009, Delta commissioned a $12,5 million plant in Harare.
In July 2010, the company commissioned a new packaging Polyethylene Terephthatlate Packing (PET) line at its Granite site in Harare.
The packaging line was commissioned by the Acting president, John Nkomo.
Also in attendance at the ceremony were the Deputy Prime Minister Thokozani Khuphe, the Industry and Commerce minister Welshman Ncube, Bulawayo governor Cain Matema, Parastatals and State Enterprises minister Gorden Moyo and Water Resources Development and Management minister Samuel Sipepa Nkomo. Dube said what underpinned his company’s growth was the recovery of the country’s economy.
“Underpinning this growth in our turnaround is stability in the macro economic factors.
“Although companies continue to face challenges, the Zimbabwean economy is on a recovery path and we hope the momentum will continue. The return of economic stability has provided Delta with the opportunity to recapitalise its businesses. As a company, we take a long-term view and are not deterred by short-term difficulties,” he said.
Dube said Delta will in March this year commission a $1,4 million carbon dioxide plant which will boost the production of soft drinks.
The company, he said, will also commission a boiler at its Belmont site.
“This is a testimony to our commitment to the city of Bulawayo and the southern region of the country,” he said.
On Wednesday last week Delta made a donation of 300 bins, 200 trolleys, 100 uniforms and 50 can collection cages to the Bulawayo city council.
The company also handed over the resurfaced Leamington Road in Belmont that it repaired at a cost of $25 000.
20 Feb. 2011