10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Brewers Association Predicts Record-Breaking Participation in 2011
Considered The Mother of All Beer Weeks, ACBW recognizes one of America's true culinary arts and provides a platform for small and independent craft brewers to salute supporters and connect with their local communities. Thousands of today's beer enthusiasts, beginners and hard core geeks will toast craft beer, with ACBW events predicted to take place in all 50 states.
"American Craft Beer Week is an annual celebration of these historic beer times and the amazing community citizenship of craft brewers," said Julia Herz, a spokesperson for the Brewers Association. "With an emphasis to savor the flavor responsibly and the resurgence of a rich brewing culture here in the U.S., the week is a chance to highlight and recognize the incredible contributions of America's craft brewers."
There are close to 30 local beer weeks/beer months in the U.S. annually, each with its own identity and organizer. Established in 2006, ACBW builds on these local celebrations and is the largest national effort focusing solely on American craft brewers. Economically, small and independent U.S. craft brewers contribute an estimated 100,000 jobs, accounting for $3 billon annually in wages and benefits.
In 2010, ACBW logged 341 participating breweries that hosted 621 events with recognition at multiple retailers in 45 states. In addition, U.S. Congress passed House Resolution 1297 to support the goals and ideals of ACBW and recognize the significant contributions of craft brewers to the economy.
Throughout the week, a variety of events will be hosted by craft brewers and beer retailers across the country. Mirroring the diverse styles and brands of the industry, events include charity fundraisers, new beer releases, brewery openings, festivals, unique craft beer dinners and special brewery tours. Additionally, participating breweries will once again encourage beer enthusiasts to sign the Declaration of Beer Independence, an official document to support America's small and independent craft brewers.
For an ever-expanding list of events visit the official calendar on CraftBeer.com.
The Brewers Association
23 Feb. 2011